Ohio startup Midmo AI is changing the game in track-and-trace solutions. By streamlining the otherwise complex web of hardware, software, and integrations, the company is making these solutions accessible and efficient for businesses of all sizes.
At the center of this innovation lies MotionView, Midmo’s flagship platform. A powerhouse of technology, it delivers seamless automatic identification and data capture (AIDC) by integrating cutting-edge connectivity tools with robust software. The result? Real-time visibility and traceability for operations that previously struggled with complexity.
Midmo AI is stepping into the spotlight at Manifest 2025 in Las Vegas, February 10–12, where it will showcase its solutions at booth K51, near the Innovation Stage.
The Vision Driving Midmo AI
Founded by David Zingery, an auto-ID industry veteran with over 20 years of experience, Midmo is on a mission to transform traceability. Its approach? A technology-agnostic platform that ensures data accuracy as a service—empowering businesses to gain unparalleled tracking and visibility across their supply chains, regardless of the hardware or systems they use.
MotionView leverages AI at the edge, giving businesses control like never before. The platform’s low-code design supports a wide range of IoT devices, including RFID, BLE, GPS, UWB, and LoRaWAN. This flexibility makes it an ideal choice for businesses looking to connect diverse technologies without the usual complications.
Why MotionView Is a Game-Changer
MotionView has quietly become a go-to solution for companies seeking to simplify AIDC. Its unique capabilities include:
- Real-Time Traceability: Track items, devices, personnel, finished goods, and packaging with precision.
- Low-Code Integration: Connect IoT devices effortlessly, cutting down on deployment time.
- AI-Driven Insights: Gain visibility into transitions, aggregations, and item-level intelligence at the edge.
- Flexible Deployment: Choose between cloud-based or on-premises setups, depending on operational needs.
- Universal Compatibility: Seamlessly integrate with ERP, WMS, TMS, and other business systems via APIs or MQTT.
The platform’s headless architecture makes it incredibly adaptable, regardless of the industry or supply chain scenario. Meanwhile, its data visualization tools turn complex information into actionable insights, paving the way for continuous improvement.
Simplifying Complexity Across Industries
Track-and-trace solutions are growing rapidly in sectors like retail, manufacturing, and healthcare, yet they face a universal challenge: managing diverse systems at scale. Midmo AI tackles this issue with a partner-first approach, collaborating with solution providers, service partners, and OEM manufacturers to deliver an extensible platform capable of addressing real-world needs.
Looking Ahead
Midmo AI is now opening its seed funding round to accelerate research, development, and marketing efforts. The goal? To advance its vision of a simplified, connected, and traceable future.
By turning complexity into simplicity, MotionView empowers organizations to harness their data, modernize their operations, and thrive in a world where visibility is key. Midmo AI isn’t just building a platform—it’s creating a smarter, more connected future.